A small house, built around one hole.

Long club. Two plateaus. One unforgiving swale.

Biarritz Golf is an apparel house drawn from a single idea in golf architecture — the Biarritz template. A long par 3, a green the length of a runway, a chasm down the middle, and a shot asked of you that almost no other hole on earth asks twice.

Request an invitation Read the architecture

Par: 3
Yardage: 210–240
Green depth: ~ 60 yds
Plateaus: Front · Back
Defence: Central swale

№ 01 — Anatomy of the green

One green, two greens, depending on the wind.

Plate I — A schematic green in the Biarritz template. Long, low, flanked by sand. The defining gesture is the swale that splits it: a chasm two clubs deep, daring the player to choose between running the ball through it or carrying it whole.

№ 02 — The House

We are an apparel house for players who read the ground.

Willie Dunn drew the original at Biarritz-le-Phare in the 1880s. C. B. Macdonald carried the idea across the Atlantic, Seth Raynor and Charles Banks repeated it, refined it, and left a string of these green-and-bunker sentences from Long Island to the Carolinas.

We started Biarritz Golf because that hole — long club, two plateaus, the swale — is the closest thing the game has to a brand mark. Our clothes are made the way those greens are built: long lines, a few strong gestures, nothing decorative. Cottons milled in northern Portugal. Knitwear hand-finished in the Pays Basque. Cut for the back-plateau flag and the walk back to the car.

— Jason Goldman, founder

Interlude — Biarritz, the city

Before it was a template, Biarritz was wind, stone, surf, and a lighthouse.

The brand should carry the town’s black-and-white Atlantic grammar: palace steps, wet sand, surfers crossing a low tide, the Phare above the grass, and a coastline that makes every line feel hand-cut rather than manufactured.

That is the point of the clothing. Not resort costume. Not tour merch. A wardrobe for the player who can move from the first tee to the seawall without changing the sentence.

Le Phare lighthouse in Biarritz seen through coastal grass. — Le Phare — the vertical line.

A surfer carrying a board across the wet beach at Biarritz. — La plage — the carrying line.

Historic palace steps and beach promenade in Biarritz. — The steps — the old-world line.

Three surfers walking across reflective wet sand in Biarritz. — Low tide — three figures, one horizon.

№ 03 — The Lineage

A field index of the hole we keep photographing.

Biarritz Golf begins with golf-hole photography: the long green, the trench shadows, the two plateaus, the way a swale changes in morning, noon, fog, and late light. These are the traditional and modern examples we study as source material.

Origin, argument, and the traditional canon

3Golf de Biarritz Le Phare — The ChasmBiarritz, France
16North Berwick West Links — GateEast Lothian, Scotland
3Chicago Golf ClubWheaton, Illinois
9Piping Rock ClubLocust Valley, New York
6ShoreacresLake Bluff, Illinois
8Camargo ClubIndian Hill, Ohio
9Yale Golf CourseNew Haven, Connecticut
11The CreekLocust Valley, New York
17Westhampton CCWesthampton, New York
5Mountain LakeLake Wales, Florida
17Fox ChapelPittsburgh, Pennsylvania
2St. Louis Country ClubLadue, Missouri
5Fishers IslandFishers Island, New York
3Greenbrier — Old WhiteWhite Sulphur Springs, W. Va.
16Yeamans HallHanahan, South Carolina
3Blue MoundWauwatosa, Wisconsin
7Sleepy Hollow — LowerBriarcliff Manor, New York
5North Shore CCGlenview, Illinois
13Elkridge ClubBaltimore, Maryland
17Forsgate — BanksMonroe Twp, New Jersey
8Whippoorwill ClubArmonk, New York
13Somerset HillsBernardsville, New Jersey
12Tamarack CCGreenwich, Connecticut
13Mid Ocean ClubTucker's Town, Bermuda
4Lookout MountainLookout Mountain, Tennessee
12Midland Hills CCRoseville, Minnesota

Modern readings

8Old MacdonaldBandon, Oregon
17Black Creek ClubChattanooga, Tennessee
16Streamsong — RedBowling Green, Florida
8Sweetens CoveSouth Pittsburg, Tennessee
3Tobacco RoadSanford, North Carolina
2Cabot LinksInverness, Nova Scotia
2/16The Loop at Forest DunesRoscommon, Michigan
5Arcadia Bluffs — BluffsArcadia, Michigan
8The Sandbox at Sand ValleyNekoosa, Wisconsin

The archive is not decoration. It is the house moodboard: every garment starts with a photographed green, a shadow line, a bunker edge, or the awkward walk from one plateau to the other.

A Biarritz template green — long, narrow, flanked by sand, with a clear central swale running across it. — Plate II — Late light on a restored Biarritz. The swale draws a shadow across the surface even when the wind has dropped.

№ 04 — On Film

The shape of the shot.

A short study of the Biarritz template — what the architects were drawing, what the green is asking, and why the same gesture has held the line for nearly a hundred and fifty years. Made for players who already know which way the wind is blowing.

SubjectThe Biarritz green
LengthA long par 3's worth
ForPlayers who read the ground

Film I — A short study, on the long par 3.

№ 05 — Maiden Collection

Front Plateau · Back Plateau.

Our first season is two short capsules, named for the two halves of the green. Front Plateau is for the round itself. Back Plateau is for everything after. Numbered runs; when a piece is gone, it is gone.

№ I · Polos & Knits

The Phare Polo

Long-staple Portuguese piqué in chalk, ink, and a quiet bordeaux. Italian rib collar that holds its line through a long par 3 and a long lunch. House mark in tonal thread, hip-side.

From €185 · 4 colourways

№ II · Tailoring

The Raynor Trouser

Four-season Japanese twill chino, single forward pleat, cut clean to the shoe. Roomy enough for a true backswing, trim enough to be the trouser at dinner.

From €245 · 3 colourways

№ III · Knitwear

The Macdonald Cardigan

Merino with a whisper of silk, hand-finished in the Pays Basque. Named for the man who carried the hole across the Atlantic. For the hour the wind comes off the water.

From €395 · 2 colourways

№ IV · Caps & Smalls

The Swale Cap

Unstructured six-panel in washed cotton-linen, with the Biarritz green hand-embroidered in tonal thread above the brim. The whole hole, on the front of your head.

From €95 · 5 colourways

The full lookbook arrives with the first members' release — join the list for the early viewing.

Atelier Studies

What the first drop is becoming.

The collection is moving from wardrobe sketch to product language: cabretta gloves, a one-button cashmere polo, and an 1888 mark that borrows its shape from the two plateaus and soft channel of the Biarritz green.

Biarritz glove collection study showing Course Green, Fairway Khaki, and Riviera Blue cabretta leather gloves with detail crops — 01 The Glove Collection — Course Green, Fairway Khaki, Riviera Blue.

Biarritz one-button cashmere polo study with houndstooth collar, fabric texture, and seasonal color swatches — 02 The Line — one-button cashmere polo, houndstooth collar, Italian wool blend.

03 The 1888 mark — bunkers implied, channel visible, edges hand-formed.

Leather

Soft control in every condition.

Cabretta hand, laser perforations, elasticated wrist, and the 1888 logo patch embossed low enough to feel earned.

Knit

Relaxed fit, clubhouse weight.

WO 80% / WS 20%, 320g / 10.5oz, made in Italy, with a single button and houndstooth collar pulled from old-club tailoring.

Identity

A mark with contour.

The logo system should never be perfectly geometric; the line wobbles like a green, the channel runs through the word.

A Biarritz template green photographed in autumn light, with a deep central swale and flanking bunkers.

Plate III — Autumn, late afternoon. A Biarritz at rest.

№ 06 — The Society

The Biarritz Society — twenty-four greens, one round a year.

The society is a quiet thing. Each year, members are invited to one round — always a Biarritz, never the same course twice. A long lunch, a printed scorecard, and a piece made for the day. Membership is by invitation; the waitlist is the door.

I

The Annual Round

One Biarritz, one day, twenty-four players. Past hosts: Yeamans Hall, Fishers Island, the Creek.
II

The Yardage Book

A printed annual on one hole and one course — original drawings, archival photography, a long essay.
III

First Allocation

Members see every release first, and get first claim on every numbered piece we make.

№ 07 — Joining the list

Founding members. Spring 2026.

We're opening the doors slowly. Leave your name and we'll write twice — once when the lookbook arrives, and again when the first allocation goes live. No newsletters, no noise.