The Phare Polo
Long-staple Portuguese piqué in chalk, ink, and a quiet bordeaux. Italian rib collar that holds its line through a long par 3 and a long lunch. House mark in tonal thread, hip-side.
From €185 · 4 colourways
A small house, built around one hole.
Biarritz Golf is an apparel house drawn from a single idea in golf architecture — the Biarritz template. A long par 3, a green the length of a runway, a chasm down the middle, and a shot asked of you that almost no other hole on earth asks twice.
№ 01 — Anatomy of the green
Plate I — A schematic green in the Biarritz template. Long, low, flanked by sand. The defining gesture is the swale that splits it: a chasm two clubs deep, daring the player to choose between running the ball through it or carrying it whole.
№ 02 — The House
Willie Dunn drew the original at Biarritz-le-Phare in the 1880s. C. B. Macdonald carried the idea across the Atlantic, Seth Raynor and Charles Banks repeated it, refined it, and left a string of these green-and-bunker sentences from Long Island to the Carolinas.
We started Biarritz Golf because that hole — long club, two plateaus, the swale — is the closest thing the game has to a brand mark. Our clothes are made the way those greens are built: long lines, a few strong gestures, nothing decorative. Cottons milled in northern Portugal. Knitwear hand-finished in the Pays Basque. Cut for the back-plateau flag and the walk back to the car.
— Jason Goldman, founder
№ 03 — The Lineage
The Biarritz green is the rare template that survives in the ground, often unchanged, sometimes restored, almost always the most photographed hole on the property. A short list — with apologies to the ones we left out.
Original: Biarritz-le-Phare, France · Willie Dunn, c. 1888.
№ 04 — On Film
A short study of the Biarritz template — what the architects were drawing, what the green is asking, and why the same gesture has held the line for nearly a hundred and fifty years. Made for players who already know which way the wind is blowing.
№ 05 — Maiden Collection
Our first season is two short capsules, named for the two halves of the green. Front Plateau is for the round itself. Back Plateau is for everything after. Numbered runs; when a piece is gone, it is gone.
Long-staple Portuguese piqué in chalk, ink, and a quiet bordeaux. Italian rib collar that holds its line through a long par 3 and a long lunch. House mark in tonal thread, hip-side.
From €185 · 4 colourways
Four-season Japanese twill chino, single forward pleat, cut clean to the shoe. Roomy enough for a true backswing, trim enough to be the trouser at dinner.
From €245 · 3 colourways
Merino with a whisper of silk, hand-finished in the Pays Basque. Named for the man who carried the hole across the Atlantic. For the hour the wind comes off the water.
From €395 · 2 colourways
Unstructured six-panel in washed cotton-linen, with the Biarritz green hand-embroidered in tonal thread above the brim. The whole hole, on the front of your head.
From €95 · 5 colourways
The full lookbook arrives with the first members' release — join the list for the early viewing.
№ 06 — The Society
The society is a quiet thing. Each year, members are invited to one round — always a Biarritz, never the same course twice. A long lunch, a printed scorecard, and a piece made for the day. Membership is by invitation; the waitlist is the door.
One Biarritz, one day, twenty-four players. Past hosts: Yeamans Hall, Fishers Island, the Creek.
A printed annual on one hole and one course — original drawings, archival photography, a long essay.
Members see every release first, and get first claim on every numbered piece we make.
№ 07 — Joining the list
We're opening the doors slowly. Leave your name and we'll write twice — once when the lookbook arrives, and again when the first allocation goes live. No newsletters, no noise.
Thank you. Your name is on the list — we'll write from Biarritz.